CSM Live, the branding and online experience division of CSM sport and Entertainment, has been appointed as the official service provider of Look, Wayfinding and Signage for the Birmingham 2022 commonwealth Games.
Following a competitive tender process, CSM online will be accountable for scoping, producing, installing and de-rigging all aspects of location dressing at competition and non-competition venues. This remit includes the look and Feel, field of play branding, wayfinding and info signage, sponsor recognition, media treatments and hold City dressing, applying appropriate experience from previous multi-sport events including the Glasgow 2014 commonwealth Games.
In line with Birmingham 2022’s sustainability pledge, which includes plans to Camiseta Manchester City provide the very first ever carbon-neutral commonwealth Games, CSM online will work to style and offer an completely sustainable solution, maximising the re-use of the hardware with the aspiration that none of the created materials goes to squander after the Games.
CSM online has also dedicated to work with regional companies, providers and personnel on the programme with a target to procure over 65% of its demands locally, in purchase to provide concrete benefits to the company community in the region.
Working together with the Birmingham 2022 Organising Committee, location scoping will begin immediately, with production because of commence in the early stages of next year. CSM online will also engage with regional trainees on the style process for the Wayfinding and Signage programme.
The Birmingham 2022 commonwealth games will see athletes from 72 nations and territories compete Camiseta Selección de fútbol de Marruecos in 19 sports across 14 competition venues from 28 July up until 8 August 2022. The event is expected to have a worldwide TV audience of 1.5 billion and attract much more than one million spectators.
Giles Stanford, Director, worldwide events at CSM Live, said:
We are thrilled to be working with Birmingham 2022 as we seek to provide a sustainable, ingenious and carbon-friendly commonwealth Games. We have a strong pedigree in offering sustainable branding services for major events and integrated with the knowledge of the regional company community, we hope to provide a spectacular event for all those involved.
Ian Reid, chief executive policeman of Birmingham 2022, said:
It is great to have CSM online join us as our official service provider of Look, Wayfinding and Signage Camiseta Wolverhampton Wanderers for Birmingham 2022. With a strong track record of working on major sporting events, I understand we can depend on their knowledge to assist us provide the most sustainable commonwealth games to date. In addition to their work on competition venues, CSM online will also be working with us on our community interaction activities, which will support us establishing positive connections within regional neighborhoods across the West Midlands.
Commonwealth games Federation president Dame Louise Martin said:
With CSM Live, we have the perfect partner to provide the look and feel for the Birmingham 2022 commonwealth Games. I am pleased by the essential pledge from CSM online to guarantee that no product utilized in its operations will go to squander after the Games.
A even more commitment to work with regional business will guarantee there will be positive benefits for the West Midlands from the Games. My thanks also goes to our CGF partnerships (CGFP) team as they continue bring on board world-leading organisations to support the shipment of Birmingham 2022, in addition to our long-lasting ambitions.
Main picture (top), subtitle & credit: Example of signage at the diving event at the Glasgow 2014 commonwealth Games. Courtesy: Birmingham 2022
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