league of Legends has an official cryptocurrency sponsor after the game’s publisher, Riot Games, agreed to a sponsorship deal with cryptocurrency exchange FTX.

The reported seven-year deal will grant FTX branding and sponsorship rights across LCS platforms. The branding will be on LCS broadcasts; player net worth, total team gold and gold graphs will all be presented by FTX, which will also sponsor the LCS a lot of Improved player Award.

The sponsorship starts as the LCS Playoffs get underway on Saturday.

“Those metrics pointed to a direct interest in the crypto category, where FTX sticks out as an innovative, thoughtful leader in a Camiseta ACF Fiorentina space our fans understand,” Riot games Camiseta Corinthians Paulista said in a statement.

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