It has been revealed that the ASM worldwide managed, ARENA Oberhausen in Germany will be renamed, after precisely 20 years flying the flag for the Koenig Brewery. beginning 1 January 2022, the arena will be understood as Rudolf Weber-ARENA, in the largest naming rights offer in the Oberhausen-based venue’s 25-year history.

With it’s headquarters in Essen, Germany, Rudolf Weber Gebäudereinigung und Gebäudedienste GmbH & Co. KG is one of the leading service providers of building services, cleaning over 73,000 hectares every year.

A family-run business with an impressive 85-year history as a trailblazer in its field, it is now handled by Andreas Weber, the third generation of the Weber Family. The business just recently won the contract to provide cleaning services at ASM Global’s Oberhausen ARENA, in addition to other non-ASM worldwide venues in Hamburg as well as Berlin, Germany.

Andreas Weber, Managing partner at Rudolf Weber said:

We are extremely delighted that the ARENA Oberhausen will bear our name from 2022 onwards. As a business that operates nationwide as well as is firmly rooted in the Ruhr region, it is both an honour as well as an responsibility for us to be able to support the ARENA Oberhausen, which is understood far beyond the region’s borders, as a naming partner in the future.

This partnership between Rudolf Weber as well as ASM Global, the premier location administration as well as services business in the world, brings together two experts in facility management.

Mirko Markfort, building general manager for ASM worldwide said:

We are proud to have discovered one more strong partner with whom we will be moving into the future alongside, as well as would like to prolong a warm welcome to Rudolf Weber Gebäudereinigung. It is interesting to partner with a business whose values line up so carefully with ours right here at ASM Global, including sustainability, security as well as sanitization. What’s more, with many of Rudolf Weber’s workers based in the areas surrounding the venue, we are delighted to join forces to support the economic climate in the Ruhr region.

The partnership between the two organisations is particularly vital in the contemporary world where hygiene as well as tidiness are at the forefront. ASM Global’s VenueShield program, the industry-leading environmental hygiene protocol that is deployed at the venue, provides the greatest levels of tidiness as well as safety. Rudolf Weber will apply decades of experience as well as understanding to the operation. together the partnership will support efforts as well as measures that are already in location with AMS Global’s VenueShield, elevating the experience as well as enabling everybody to return to the location with confidence.

Tom Lynch, group industrial director as well as senior VP, Europe, ASM Global, is a routine deal with at ALSD worldwide events, having most just recently joined a panel session focused on “The Future of premium Seating” alongside agents from Everton, Co-op online as well as RLWC2021 Hospitality, at the 2021 edition, hosted by Liverpool FC. 

With twelve Rudolf Weber places in North Rhine-Westphalia, Schleswig-Holstein, lower Saxony, Hesse as well as Rhineland-Palatinate as well as the supra-regional recognition of the business name, the enjoyment surrounding the introduction of the new Rudolf Weber ARENA will further amplify the setting of the facility in the region.

Markfort continued:

I can already promise one thing. We will continue to produce unforgettable experiences for our guests under the new name ‘Rudolf Weber-ARENA’ – true to our slogan ‘Imagine the Experience!’

While no longer the naming rights partner, König Pilsener, a brand of the Bitburger Brewery Group, will stay a partner of the ARENA Oberhausen, continuing to supply its variety of beverages to all guests.

Lisa Schwampe, Managing director of König-Brauerei, said:

The Ruhr region as well as the ARENA Oberhausen stay extremely close to our hearts. That is why we have strategically realigned our cooperation with the arena as well as effectively prolonged our contract for serving rights for beer as well as special marketing rights into the future. We would like to say thanks to the entire team at the König-Pilsener-ARENA for 20 years of successful, always cooperative as well as constructive partnership to date as well as are proud to continue to be a partner of the arena.

The trusting cooperation is a major reason why we have accomplished the goals we set when we took over the naming rights as well as can now set a new focus. We are extremely delighted that visitors will continue to be able to enjoy König Pilsener in the arena. At the exact same time, we desire Rudolf Weber Gebäudedienste every success as well.

Continuing European Growth
In other interesting news for one of the world’s leading producers of entertainmentexperiences, location administration as well as event strategy, ASM worldwide has named Chris Bray executive vice president, European operations, with obligation of all elements of ASM’s European business.

Bray who will be based in Manchester, England, is a 30-year professional in commercial, operations, entertainment as well as strategic advancement within the high-street retail, leisure as well as hospitality markets most just recently for the past six years as CEO for sports as well as leisure, UK&I, providing outstanding experiences Camiseta Juventus at Sodexo, the worldwide contract catering as well as facilities administration business employing 420,000 people across 80 countries.

In announcing Bray’s appointment, ASM worldwide president as well as CEO Ron Bension, said:

Chris has been accountable for a business portfolio tasked with providing outstanding experiences at a few of the most prestigious sporting as well as event places across the UK such as Ascot Racecourse, Chelsea flower Show, Brighton as well as Hove Albion FC, Newcastle United FC, in addition to the national Gallery as well as other iconic day visitor experiences across the country. We’re positive that he will execute tremendous value creation, organic growth as well as new business initiatives.

Two-year-old ASM Global, which continued its robust growth during the Camiseta Borussia Dortmund height of the pandemic, is planning continued growth in Europe.

Bray said:

It’s an interesting time to be joining ASM worldwide as it accelerates its growth ambitions across the globe. recent wins in Europe including Newcastle Gateshead Quays, Derby Arena, Cantu Arena and Södra Teatern are testament to the outstanding abilities of our European teams as well as the confidence that our clients have in our capability to provide ingenious services as well as world-class online experiences for their guests. I am truly looking ahead to working with the teams to develop upon the excellent work they have done.

Within Europe, ASM worldwide operates many of the region’s marquee properties with a portfolio encompassing eight countries with a leading existence in the U.K., Sweden as well as Germany. flagship venues include AO Arena in Manchester, Avicii Arena, Tele2 Arena as well as good friends Arena in Sweden as well as Koenig Pilsner Arena in Germany, which will ended up being Rudolf Weber Arena in January 2022.

ALSD worldwide delivers an annual seminar & exhibition, in addition to a 365 community, with the focus to boost revenue with new Builds, renovations & service Expansions, via innovations in niches including premium seating & Hospitality, design & Design, fan Experience as well as Technology.

The Camiseta Real Madrid 2021 hybrid edition was held by Liverpool Football Club as well as featured a high-level conference, an exhibition showcasing industry-leading products & services, in addition to networking events at Everton’s Goodison Park as well as M&S bank Arena. The 2022 event will be announced in the coming weeks!

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