Arsenal FC’s state-of-the-art Emirates stadium has undergone a major improvement over the Camiseta SS Lazio last two summers, with capacity boosted to 60,600 thanks to an additional row of seating at Club Level.
The 780 extra seats were constructed in the 2018 and 2019 close season, with the project completed in a timely manner this summer.
Every year considering that 2010, the club has made an investment on upgrading and renovating the GBP£390m stadium. Last summer Dial Square was introduced as a new dining experience, using everything from fresh rotisserie chicken to pizza straight from the Premier League’s first open-flame pizza oven. This space has seen food and beverage profits increase 105% considering that opening.
Last summer, Arsenal launched Dial Square, a new dining experience, using everything from fresh rotisserie chicken to pizza straight from the Premier League’s first open-flame pizza oven
This summer the last two areas to be updated on Club level have been completed, again on time; Highbury restaurant and Champions Bar. As always, much thought has gone into the design Camiseta TSG 1899 Hoffenheim of the spaces, to reflect the club’s deep and rich history with lots of elements a nod to their former home on Avenell Road, the Arsenal Stadium.
Arsenal FC have also introduced a new members’ lounge space, The Avenell Club, at Emirates Stadium. The private members’ club was constructed out of 14 executive boxes and uses a kicked back yet luxurious setting to take pleasure in good food and fine wines with a number of special personalised details for its members.
General Admission fans are crucial to the club, both within Emirates stadium and following the club domestically and internationally, so the club works hard to help them have the best possible matchday experience. TV screens were installed at the back of the lower tier last summer to make sure all fans can enjoy replays, even if they don’t have a clear view of the big screens. Pre-match food and drink promotions are also run to encourage supporters into the stadium earlier, and Arsenal continually reviews the food and drink used and were thrilled to welcome Camden town Brewery this summer as the club’s official beer partner in the UK and Ireland.
So what has been done?
The Avenell Club
14 executive boxes were transformed into one luxe lounge space this summer, which will become a home from home for its members. The private members’ club has panoramic views of the pitch and showcases locally sourced seasonal produce along with fine wines, champagnes and soft drinks.
The self-serve fridges and coffee bar offer members an informal yet remarkable matchday experience before stepping out into the stadium bowl to take in the action. The space procedures 700sqm with a capacity of 217 seated.
The Avenell Club: A premium feel with subtle storytelling elements, a countdown to kick-off is illustrated by an LED light display above banquette seating, with the lights pointing towards the pitch and illuminating one by one as kick-off approaches
An insight to some design details along with illustrative images are included as a reference point:
A new structural mezzanine floor was been built over the top of the Emirates Lounge, which has never been done before in the stadium. 50 tonnes of structural steel support beams and 257 individually sized floor joists help Camiseta Brighton & Hove Albion FC finish off the new mezzanine, all this steel work came through the 1800 x 900 window and was installed in just eight days.
Made to feel a continuation of the pitch, The Avenell Club features earth like tones with beautiful green Verde marbles, soft waxed leathers and clay toned Rombini tiles created by French design duo Ronan and Erwan Bouroullec featured.
A premium feel with subtle storytelling elements, a countdown to kick-off is illustrated by an LED light display above banquette seating, with the lights pointing towards the pitch and illuminating one by one as kick-off approaches.
Photographs line the internal walls and encapsulate famous imagery from Arsenal Stadium.
There are several personalisation elements within The Avenell Club. A members wall measuring 2500 x 700mm features the name of all members to join for the 2019/20 season, while each member has a personalised coat hook and plaque with their name engraved in brass within the cloakroom. images below are for illustration purposes only.
From the plaster pressed epicentre, to the marble etched tables, to the bespoke L.S. Lowery-esque Arsenal painting, all items are created for members to discover something new each time they visit.
Highbury Restaurant
Celebrating Arsenal’s original north London home at Arsenal stadium – affectionately known as Highbury – Highbury restaurant has been redeveloped this summer from a seasonal dining space using an a la carte menu to a lively and informal street food market with burgers, burritos, Asian fusion and macaroni cheese on offer.null